Commercial Applications
Advertising is …………… than personal selling.
- Less costly
- More costly
- Equivalent
- None of these
Sales
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Answer
Less costly
Reason — Advertising is a mass communication method that reaches a large audience at a relatively low cost per person, whereas personal selling involves one-to-one contact, training and motivating salesmen, which makes it more costly.
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Related Questions
Which of the following is/are qualities of a good salesman?
- Cheerful disposition
- Sincerity
- Sensitivity
- All of these
…………… enables a sales person to understand and persuade customers to do complete job of selling and to collect feedback.
- Sales promotion
- Personal selling
- Forecasting
- Advertising
Marketing is …………… oriented whereas selling is …………… oriented.
- Promotion, satisfaction
- Profit, integration
- Customer, product
- None of these
Sale by description is suitable for:
- Standardized goods
- Non-standardized goods
- Perishable goods
- Specimen goods