Commercial Applications
Which advertising technique shown in the images would most likely reduce the need for extensive personal selling?
- Repetitive slogan-based advertising
- Informational advertising with product details
- Emotional appeal advertising
- Discount-based advertising
Sales
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Answer
Repetitive slogan-based advertising
Reason — The image shows famous brand slogans (Nike — "Just Do It", Apple — "Think Different", L'Oréal — "Because you're worth it", FedEx, McDonald's, etc.). Repetitive slogan-based advertising creates strong brand recall and familiarity in the customer's mind, so customers come pre-sold to the store, reducing the salesperson's effort.
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Related Questions
Regarding the essential qualities of a successful salesperson, which statement is accurate?
(1) Empathy, active listening, and effective communication are important traits for a salesperson.
(2) A salesperson's appearance and dressing style have a strong impact on sales outcomes.
(3) Aggressiveness and pushing the customer into a sale are the best techniques for success.
(4) A salesperson's personal interests and hobbies should be kept separate from their professional life.
- 1 & 2
- 3 & 4
- Only 1
- Only 3
A key objective of personal selling is to maximize the sales volume in the shortest possible time.
- True
- False
Which of the following statement(s) is/are correct?
Statement 1: Personal selling is a mass selling method that involves one-to-many communication.
Statement 2: Personal selling allows for immediate feedback and customization of the sales message.
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both Statements 1 and 2 are correct
- Both Statements 1 and 2 are incorrect
A company realizes that its sales team is struggling with customer objections related to the price of their product. Which of the following steps should the company emphasize in their personal selling process to address this issue?
- Preparation
- Presentation
- Convincing
- Prospecting