Commercial Applications
Based on the image provided, which step of the personal selling process is being depicted?
- Prospecting
- Approach
- Presentation
- Post-sale follow-up
Sales
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Answer
Presentation
Reason — The image shows a salesperson displaying and describing a product to a customer in a store. This matches the Presentation step, where the salesperson displays and describes the product, demonstrates it and explains its quality, utility and performance.
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Related Questions
In the long term, personal selling is generally more effective than advertising for maintaining customer loyalty and satisfaction.
- True
- False
A good salesman should have adequate and up-to-date knowledge about his …………… .
- Firm
- Product market
- Competitors
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- Focus on the product's features
- Offer a discount to the customer
- Provide a detailed demonstration and share testimonials
- Shift focus to a different product
Which of the following is/are qualities of a good salesman?
- Cheerful disposition
- Sincerity
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- All of these