Commercial Applications
Based on the image provided, which step of the personal selling process is being depicted?
- Prospecting
- Approach
- Presentation
- Post-sale follow-up
Related Questions
In the long term, personal selling is generally more effective than advertising for maintaining customer loyalty and satisfaction.
- True
- False
A good salesman should have adequate and up-to-date knowledge about his …………… .
- Firm
- Product market
- Competitors
- All of these
During a personal selling interaction, a customer raises concerns about the durability of the product. Which selling technique should the salesperson employ to handle this objection?
- Focus on the product's features
- Offer a discount to the customer
- Provide a detailed demonstration and share testimonials
- Shift focus to a different product
Which of the following is/are qualities of a good salesman?
- Cheerful disposition
- Sincerity
- Sensitivity
- All of these