Commercial Applications
…………… enables a sales person to understand and persuade customers to do complete job of selling and to collect feedback.
- Sales promotion
- Personal selling
- Forecasting
- Advertising
Sales
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Answer
Personal selling
Reason — Personal selling enables understanding of customer needs, persuasion of customers, doing the complete job of selling (advertising can only bring customers in) and collecting feedback to improve marketing efforts.
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Related Questions
During a personal selling interaction, a customer raises concerns about the durability of the product. Which selling technique should the salesperson employ to handle this objection?
- Focus on the product's features
- Offer a discount to the customer
- Provide a detailed demonstration and share testimonials
- Shift focus to a different product
Which of the following is/are qualities of a good salesman?
- Cheerful disposition
- Sincerity
- Sensitivity
- All of these
Advertising is …………… than personal selling.
- Less costly
- More costly
- Equivalent
- None of these
Marketing is …………… oriented whereas selling is …………… oriented.
- Promotion, satisfaction
- Profit, integration
- Customer, product
- None of these