Based on the image provided, which step of the personal selling process is being depicted?

1. Prospecting
2. Approach
3. Presentation
4. Post-sale follow-up

During a personal selling interaction, a customer raises concerns about the durability of the product. Which selling technique should the salesperson employ to handle this objection?

1. Focus on the product's features
2. Offer a discount to the customer
3. Provide a detailed demonstration and share testimonials
4. Shift focus to a different product

…………… enables a sales person to understand and persuade customers to do complete job of selling and to collect feedback.

1. Sales promotion
2. Personal selling
3. Forecasting
4. Advertising

Advertising is …………… than personal selling.

1. Less costly
2. More costly
3. Equivalent
4. None of these