Commercial Applications
Which of the following statement(s) is/are correct?
Statement 1: Personal selling is a mass selling method that involves one-to-many communication.
Statement 2: Personal selling allows for immediate feedback and customization of the sales message.
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both Statements 1 and 2 are correct
- Both Statements 1 and 2 are incorrect
Sales
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Answer
Only Statement 2 is correct
Reason — Personal selling is a one-to-one selling method (not mass selling), so Statement 1 is wrong. It is a two-way process that allows immediate feedback and tailoring of the sales presentation, so Statement 2 is correct.
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Related Questions
A key objective of personal selling is to maximize the sales volume in the shortest possible time.
- True
- False
Which advertising technique shown in the images would most likely reduce the need for extensive personal selling?
- Repetitive slogan-based advertising
- Informational advertising with product details
- Emotional appeal advertising
- Discount-based advertising
A company realizes that its sales team is struggling with customer objections related to the price of their product. Which of the following steps should the company emphasize in their personal selling process to address this issue?
- Preparation
- Presentation
- Convincing
- Prospecting
In the long term, personal selling is generally more effective than advertising for maintaining customer loyalty and satisfaction.
- True
- False