Commercial Applications
A good salesman should have adequate and up-to-date knowledge about his …………… .
- Firm
- Product market
- Competitors
- All of these
Sales
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Answer
All of these
Reason — A knowledgeable salesman should have adequate and up-to-date knowledge about his firm, product market, competitors and customers. Only with such knowledge can he face and convince buyers.
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Related Questions
A company realizes that its sales team is struggling with customer objections related to the price of their product. Which of the following steps should the company emphasize in their personal selling process to address this issue?
- Preparation
- Presentation
- Convincing
- Prospecting
In the long term, personal selling is generally more effective than advertising for maintaining customer loyalty and satisfaction.
- True
- False
Based on the image provided, which step of the personal selling process is being depicted?
- Prospecting
- Approach
- Presentation
- Post-sale follow-up
During a personal selling interaction, a customer raises concerns about the durability of the product. Which selling technique should the salesperson employ to handle this objection?
- Focus on the product's features
- Offer a discount to the customer
- Provide a detailed demonstration and share testimonials
- Shift focus to a different product