Commercial Applications
In the long term, personal selling is generally more effective than advertising for maintaining customer loyalty and satisfaction.
- True
- False
Answer
True
Reason — Personal selling develops a close and lasting relationship between the buyer and the seller, helps in understanding customer needs, removes doubts and provides feedback. These features make it more effective than impersonal advertising in maintaining long-term customer loyalty.
Related Questions
Which of the following statement(s) is/are correct?
Statement 1: Personal selling is a mass selling method that involves one-to-many communication.
Statement 2: Personal selling allows for immediate feedback and customization of the sales message.
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both Statements 1 and 2 are correct
- Both Statements 1 and 2 are incorrect
A company realizes that its sales team is struggling with customer objections related to the price of their product. Which of the following steps should the company emphasize in their personal selling process to address this issue?
- Preparation
- Presentation
- Convincing
- Prospecting
A good salesman should have adequate and up-to-date knowledge about his …………… .
- Firm
- Product market
- Competitors
- All of these
Based on the image provided, which step of the personal selling process is being depicted?
- Prospecting
- Approach
- Presentation
- Post-sale follow-up