Personal selling is …………… as the salesman can tailor his sales presentation to fit the needs, motives, and behaviour of individual consumers.

1. Art
2. Flexible
3. Mutual benefit
4. Rigid

With reference to the 'Cost Plus Pricing', which statement(s) is/are correct?

(1) Selling price of the product must cover full cost.

(2) Selling price must cover full cost and yield a reasonable margin of profit.

(3) Selling price should be high to get more profit.

(4) Selling price should be low, so cost could be covered.

1. 1 & 3 are correct
2. 2 & 3 are correct
3. 1 & 4 are correct
4. Only 2 is correct

The process of …………… comes to an end with the delivery of product to the customers.

1. advertising
2. marketing
3. selling
4. public relations

Define sales, and salesmanship.