Name and explain the method used for selling standardised goods.

Sale by Description is the method used for selling standardised goods.

Under this method, goods are sold through their descriptions in catalogues, circulars, sales letters or specifications. The description gives details about size, shape, design, contents, brand, etc. of the goods. The buyer places the order on the basis of this description without physically inspecting the goods.

This method saves time and widens the market because customers can buy from anywhere in the world. However, it is possible only in case of standardised goods (such as branded electronics, books, packaged products) where every unit is uniform and matches the printed description.