Commercial Applications
Personal selling is the most …………… method.
- Flexible
- Fixed
- Rigid
- Inflexible
Sales
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Answer
Flexible
Reason — Personal selling is the most flexible technique because the salesman can tailor his sales presentation to fit the needs, motives and behaviour of individual customers and clarify doubts on the spot.
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Related Questions
The process of direct communication between the sales person and a prospect is called:
- Direct marketing
- Personal selling
- Advertising
- None of these
In this step, the salesperson makes face-to-face contact with the prospective buyer.
- Approach
- Prospecting
- Closing the sale
- Post-sale follow-up
Regarding the essential qualities of a successful salesperson, which statement is accurate?
(1) Empathy, active listening, and effective communication are important traits for a salesperson.
(2) A salesperson's appearance and dressing style have a strong impact on sales outcomes.
(3) Aggressiveness and pushing the customer into a sale are the best techniques for success.
(4) A salesperson's personal interests and hobbies should be kept separate from their professional life.
- 1 & 2
- 3 & 4
- Only 1
- Only 3
A key objective of personal selling is to maximize the sales volume in the shortest possible time.
- True
- False