Commercial Applications
Personal selling is …………… as the salesman can tailor his sales presentation to fit the needs, motives, and behaviour of individual consumers.
- Art
- Flexible
- Mutual benefit
- Rigid
Sales
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Answer
Flexible
Reason — Flexibility is a key feature of personal selling — the salesman can tailor (adjust) his sales presentation to fit the needs, motives and behaviour of individual customers and clarify doubts on the spot.
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Related Questions
With reference to steps in personal selling, which statement is (are) correct?
(1) Prospecting means locating and identifying the potential buyers for sales.
(2) Prospecting means to make face to face contact with buyers.
(3) Prospecting means after meeting buyers, display the product.
(4) Prospecting makes well trained sales force.
- 2 & 3
- 1 & 4
- Only 4
- Only 1
Caveat vendor means ……………
- let the buyer beware
- let the seller beware
- let the advertiser beware
- let the market beware
With reference to the 'Cost Plus Pricing', which statement(s) is/are correct?
(1) Selling price of the product must cover full cost.
(2) Selling price must cover full cost and yield a reasonable margin of profit.
(3) Selling price should be high to get more profit.
(4) Selling price should be low, so cost could be covered.
- 1 & 3 are correct
- 2 & 3 are correct
- 1 & 4 are correct
- Only 2 is correct
Which method of selling is used to sell foodgrains?
- Sale by Inspection
- Sale by Sample
- Sale by Approval
- Sale by Description