Commercial Applications
Regarding the essential qualities of a successful salesperson, which statement is accurate?
(1) Empathy, active listening, and effective communication are important traits for a salesperson.
(2) A salesperson's appearance and dressing style have a strong impact on sales outcomes.
(3) Aggressiveness and pushing the customer into a sale are the best techniques for success.
(4) A salesperson's personal interests and hobbies should be kept separate from their professional life.
- 1 & 2
- 3 & 4
- Only 1
- Only 3
Answer
1 & 2
Reason — A good salesman should be sensitive (empathetic, good listener), should have effective communication, and should also have good physique with a neat and clean appearance and proper dressing. Aggression (Statement 3) is undesirable and Statement 4 is irrelevant to selling effectiveness.
Related Questions
In this step, the salesperson makes face-to-face contact with the prospective buyer.
- Approach
- Prospecting
- Closing the sale
- Post-sale follow-up
Personal selling is the most …………… method.
- Flexible
- Fixed
- Rigid
- Inflexible
A key objective of personal selling is to maximize the sales volume in the shortest possible time.
- True
- False
Which advertising technique shown in the images would most likely reduce the need for extensive personal selling?
- Repetitive slogan-based advertising
- Informational advertising with product details
- Emotional appeal advertising
- Discount-based advertising