Salesmanship consists of winning the buyer's confidence for seller's goods and thereby winning a regular and permanent customer. With reference to this, describe the qualities of a good salesman.

To win the buyer's confidence and convert him into a regular and permanent customer, a salesman must possess the following qualities:

1. Good Physique — Sound health, good appearance, neat and clean dressing, cheerful disposition and an impressive voice make a strong first impression and inspire confidence in the buyer.

2. Cheerful — A pleasing manner and a smiling face create a friendly atmosphere. Politeness and courtesy make the customer feel valued, encouraging him to return.

3. Sincere — Loyalty, dependability and honesty in dealings build trust. A sincere salesman never makes false claims, which is essential for retaining customers.

4. Sensitive — Sensitivity to customer needs, patience and good listening skills allow the salesman to understand the buyer's expectations and recommend the most suitable product. This builds long-term goodwill.

5. Knowledgeable — Adequate and up-to-date knowledge of the firm, products, market, competitors and customers helps the salesman answer all queries confidently and remove doubts of the customer.

6. Sound Memory — Keen observation, alert mind, sharp memory and ability to judge people help the salesman remember customers' preferences and personalise future interactions, which builds permanent relationships.