Commercial Applications
Which advertisement is designed to build a favourable image of the organisation rather than to promote product or service?
- Concept advertisement
- Institutional advertisement
- Product advertisement
- Reminder advertisement
Advertising
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Answer
Institutional advertisement
Reason — The aim of institutional advertising is to build a favourable image of the organisation rather than to promote the sale of a particular product or service.
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The advertisement designed to change the lifestyle of people is:
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- Informative
- Pioneering advertising
- Reminder
The power and value of a brand which adds to the product is called …………… .
- Brand loyalty
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- Publicity
- Advertisements
- Public Relations
- Quality control
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- Advertisement creates a direct link between the Producer and Consumer
- It provides educational value
- It reduces the possibility of cheating of consumers
- It helps to meet the competition in the market