Commercial Applications
Advertisement designed to change a lifestyle of people is …………… .
- Persuasive advertising
- Concept advertising
- Institutional advertising
- Product advertising
Advertising
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Answer
Concept advertising
Reason — Concept advertising (also known as pioneering or primary demand advertising) aims to stimulate demand for a new type of product. Advertisements designed to change the lifestyle of people are concept advertising — for example, "A diamond is forever".
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Related Questions
Media which has limited coverage:
- Newspapers
- Direct mail
- Television
- Radio
The value which is derived from the way the consumer perceives the brand name is:
- Brand promotion
- Brand loyalty
- Brand equity
- Quality control
The main objective of this advertising is to persuade the customers to buy a product or service or to support an idea.
- Concept advertising
- Product advertising
- Persuasive advertising
- Informative advertising
Advertising has been criticised because it …………… .
- Generates employment
- Increases prices of products to the consumers
- Establishes direct link between producer and consumer
- Provides wider choice