Commercial Applications
In advertising, the …………… has control over the contents and the timing of the message.
- Media
- Customer
- Competitor
- Sponsor
Advertising
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Answer
Sponsor
Reason — In advertising, the sponsor (advertiser) has control over the contents and timing of the message because they pay for it. This is one of the main differences between advertising and publicity, where media controls the message.
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Related Questions
Sales promotion, advertising, personal selling and publicity are used for …………… .
- Place
- Product
- Promotion
- Price
Consumer's continuous preference of a particular brand due to faith in its superiority is termed as …………… .
- Brand Equity
- Brand promotion
- Brand loyalty
- Branding
Which one is the feature of the advertising?
- Direct communication
- Face to face communication
- Mass communication
- Verbal communication
What is the advantage of advertising to the manufacturers?
- Helps in raising the living standard of people.
- Helps to maintain steady demand by smoothing out seasonal fluctuations in demand.
- They are the main sources of income for newspapers and magazines.
- Reduces possibility of cheating of consumers.