Commercial Applications
Which advertising medium is most likely depicted in the image below, considering its high cost and short life?
- Radio
- Films
- Newspapers
- Outdoor Advertising
Advertising
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Answer
Films
Reason — Film slides containing advertisements are shown in cinemas before the start of the feature film and during intermission. Although it is effective due to combined effect of spoken words and visuals, it suffers from high cost and lack of timeliness.
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Related Questions
Which of the following statement(s) is/are correct?
Statement 1: Publicity is always a paid form of promotion that originates from the advertiser.
Statement 2: Advertising is a non-personal communication that requires payment to the media owner.
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both statements are correct
- Both statements are incorrect
Free samples are given to consumers in case of:
- Personal selling
- Sales promotion
- Advertising
- Publicity
Which one of the following is not a sales promotion tool:
- Advertisement
- Discount
- Dealer contest
- Consumer contest
Direct mail is an example of mass communication and has a broad reach across diverse audiences.
- True
- False