Commercial Applications
Advertising is …………… than personal selling.
- Less flexible
- More flexible
- Very rigid
- All of these
Advertising
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Answer
Less flexible
Reason — Advertising is less flexible than personal selling because the message is standardised and non-personal, directed to a mass audience. Personal selling, on the other hand, allows the salesperson to adjust the message according to each customer's needs and reactions.
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Related Questions
Money spent on advertisement is sheer wastage because:
- It does not add to the utility of products and services.
- Most of the advertisements are either ignored or escape the attention of consumers.
- Either (1) or (2)
- Both (1) and (2)
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