Commercial Applications
Assertion (A): Services are perishable in nature.
Reason (R): Services cannot be stored for future use, unlike physical products.
- A is true but R is false
- A is false but R is true
- Both A and R are true and R explains A.
- Both A and R are true but R does not explain A.
Markets & Marketing
2 Likes
Answer
Both A and R are true and R explains A.
Reason — Services are perishable because they cannot be stored for future use. For example, vacant seats in a bus or unbooked appointments of a doctor cannot be utilised later. The Reason correctly explains the Assertion.
Answered By
3 Likes
Related Questions
Which type of market is most likely to involve face-to-face interaction but does not require a physical retail setting?
- Mail Order Market
- Catalogue Market
- Automatic Vending Machine Market
- Direct Sales Market
Assertion (A): A product can be touched, seen, and physically possessed.
Reason (R): Tangibility is a key characteristic of a product.
- A is true but R is false
- A is false but R is true
- Both A and R are true and R explains A.
- Both A and R are true but R does not explain A.
…………… means exchange of a product, or service between a buyer and a seller while …………… means all the activities involved in planning, pricing, promoting and distributing want satisfying products and services.
- Sales, selling
- Market, marketing
- Product, promotion
- Cost, pricing
A company must balance profits, consumer satisfaction and public welfare. Which stage of marketing emphasises on the given statement?
- Sales-oriented stage
- Product-oriented stage
- Societal marketing stage
- Marketing-oriented stage