Commercial Applications
Which of these best describes the objective of sales promotion?
- To generate a short-term sales increase
- To allow consumers permanent discounted pricing
- To reduce the amount of inventory on hand
- To encourage consumers to choose one retailer as a preferred distributor
Advertising
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Answer
To generate a short-term sales increase
Reason — Sales promotion means short-term incentives of non-recurring nature used to stimulate consumer purchasing and dealer effectiveness. The main purpose is to obtain spot buying by offering non-recurring and non-routine incentives, thereby generating short-term sales.
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Which of the following is not an advantage of branding?
- It helps consumer to identify and recognise the product.
- It differentiates the product from the rival products.
- It ensures standards of quality and design to consumers.
- It is not the basis of advertising and other techniques of mass selling.
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- Merchandise aids
- Free offer
- Distribution of free samples
- Clearance sale
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- It does not add to the utility of products and services.
- Most of the advertisements are either ignored or escape the attention of consumers.
- Either (1) or (2)
- Both (1) and (2)
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- It is the effect of advertising