Commercial Applications
A brand of cooking oil runs an advertisement campaign highlighting its health benefits, supported by testimonials from nutritionists. This is an example of:
- Informative Advertising
- Concept Advertising
- Reminder Advertising
- Institutional Advertising
Advertising
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Answer
Informative Advertising
Reason — Informative advertising contains information about a product/service, including its features, uses, and benefits. By highlighting health benefits and providing testimonials from nutritionists, the brand is informing consumers about the product's benefits.
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Statement 2: Product advertising aims to build a favourable image of the company rather than promoting specific products.
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