A branded product needs no sales promotion. Justify for or against.

Against the statement.

A branded product also needs sales promotion for the following reasons:

1. Competition — Even well-known brands face intense competition from rival brands. Sales promotion helps maintain market share against competitors.

2. New Product Launches — Even established brands launch new variants or extensions which require sales promotion to gain quick acceptance.

3. Boosting Sales During Slack Seasons — Sales promotion schemes like discounts and free offers help boost sales during off-seasons.

4. Clearing Old Stock — Sales promotion helps clear overdue stock and inventory.

Hence, sales promotion is necessary even for branded products.