Commercial Applications
…………… bridges the gap between advertising and personal selling.
- Sales
- Promotion
- Advertisement
- Sponsorship
Sales
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Answer
Promotion
Reason — Sales promotion acts as a bridge between advertising and personal selling. Advertising creates awareness, sales promotion stimulates the customer further, and personal selling closes the sale.
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Related Questions
Considering the methods of selling, which statement accurately reflects "Sale on Approval or Return"?
(1) Sale on Approval or Return involves allowing customers to buy products without any intention to return them.
(2) Sale on Approval or Return is solely focused on selling products in bulk to wholesale buyers.
(3) Sale on Approval or Return gives customers the option to return products within a specified period if they are not satisfied.
(4) Sale on Approval or Return requires customers to make an immediate purchase decision without any consideration.
- Only 1
- 2 & 3
- Only 3
- 3 & 4
Selling involves exchange of goods for money between the sellers and buyers. Selling focuses on the needs of seller, and the marketing, on the needs of the ……………
- Manufacturer
- Seller
- Buyer
- Producers
Which of the following is not a main objective of personal selling?
- Generate sales
- Build awareness and appreciation for the product
- Create personal contact
- None of these
The process of direct communication between the sales person and a prospect is called:
- Direct marketing
- Personal selling
- Advertising
- None of these