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Commercial Applications

If a business is focusing on selling products directly to consumers without the involvement of intermediaries, which type of market would they most likely be operating in?

  1. Producers' Market
  2. Network Market
  3. Retail Market
  4. Wholesale Market

Markets & Marketing

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Answer

Network Market

Reason — In a network market (multi-level marketing), the marketer recruits independent distributors who eventually sell the product directly in the homes of customers, bypassing traditional retail intermediaries. Modicare pioneered network marketing in India. Wholesale and retail markets, in contrast, involve intermediaries, and a producers' market refers to goods purchased for further production.

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