Commercial Applications
Choose the correct sequence of the product Life Cycle.
- Introduction > Growth > Maturity > Decline > Abandonment
- Introduction > Maturity > Growth > Decline > Abandonment
- Introduction > Growth > Maturity > Abandonment > Decline
- Introduction > Maturity > Growth > Abandonment > Decline
Marketing Mix
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Answer
Introduction > Growth > Maturity > Decline > Abandonment
Reason — A product moves through five different stages of its life cycle in the sequence: Introduction (product is launched), Growth (sales rise rapidly), Maturity (sales reach peak and stabilise), Decline (sales fall sharply), and finally Abandonment (product is dropped).
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…………… determines the sales volume and the profit margins.
- Price
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- Total marketing program
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