Commercial Applications
Choose the correct statement.
- Marketing is the process of transferring the ownership from producer to buyer.
- Selling is a wider term than marketing.
- Marketing seeks to create demand, to satisfy the customers, to increase markets shares etc.
- None of the above
Markets & Marketing
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Answer
Marketing seeks to create demand, to satisfy the customers, to increase markets shares etc.
Reason — Marketing is much wider than mere transfer of ownership; that is selling. Marketing is a broader concept than selling and includes a range of activities — creating demand, satisfying customers, expanding market share, planning, pricing, promotion and distribution.
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Related Questions
Which of the following products are used for further production of goods and services.
- Consumer products
- Industrial products
- Financial products
- None of these
The asset which can only be perceived indirectly such as an insurance policy is called ……………
- Tangible product
- Intangible product
- Service
- None of these
Which type of market is most likely to involve face-to-face interaction but does not require a physical retail setting?
- Mail Order Market
- Catalogue Market
- Automatic Vending Machine Market
- Direct Sales Market
Assertion (A): A product can be touched, seen, and physically possessed.
Reason (R): Tangibility is a key characteristic of a product.
- A is true but R is false
- A is false but R is true
- Both A and R are true and R explains A.
- Both A and R are true but R does not explain A.