Which is a very old medium of advertising?

1. Television
2. Film
3. Outdoor
4. Newspaper

Everyone loves the exclusive discounts and offers that come around during the holiday season. Your brand may already be running some discount offers.

Based on the information given above, which of the statement given below describes the term brand?

1. Brand means the process of assigning a distinctive name to the product by which it is to be known and remembered.
2. Brand means short term incentives of non-recurring nature used to stimulate consumer purchasing and dealer effectiveness.
3. Brand means any identification mark used to identify the product of a seller and to differentiate it from the products of competitors.
4. Brand means the exchange of goods and service for money.

Companies like Amul and Colgate have well established markets in India. Their advertisement is still a regular feature in multiple newspapers and television channels. Such advertisements can be classified as:

(1) Concept advertisement

(2) Reminder advertisement

(3) Institutional advertisement

(4) Product advertisement

1. 1 and 2
2. 2 and 3
3. 3 and 4
4. 2 and 4

Advertising leads to a variety in consumption and use of better-quality products. The advantage of advertising is related to:

1. Manufacturers
2. Society
3. Consumers
4. Government