Which one of the following is not a sales promotion tool:

1. Advertisement
2. Discount
3. Dealer contest
4. Consumer contest

Direct mail is an example of mass communication and has a broad reach across diverse audiences.

1. True
2. False

Which of the following is not an advantage of branding?

1. It helps consumer to identify and recognise the product.
2. It differentiates the product from the rival products.
3. It ensures standards of quality and design to consumers.
4. It is not the basis of advertising and other techniques of mass selling.

Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?

1. Merchandise aids
2. Free offer
3. Distribution of free samples
4. Clearance sale