Commercial Applications
A company launches a new brand of detergent and decides to provide a free bucket with every purchase of the detergent. This strategy is best classified as:
- Advertising
- Publicity
- Sales Promotion
- Branding
Advertising
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Answer
Sales Promotion
Reason — Offering a free bucket with every purchase of detergent is a premium or bonus offer, which is one of the main methods of sales promotion. It provides a short-term incentive to encourage immediate purchase.
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Related Questions
Advertising is …………… than personal selling.
- Less flexible
- More flexible
- Very rigid
- All of these
Which of the following is/are the criticism(s) of advertising?
- Unproductive
- Demand shift
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- All of these
Which type of sales promotion is illustrated in the image below?
- Price-off Offer
- Premium Offer
- Prize Contest
- Exchange Offer
The primary purpose of reminder advertising is to introduce new products to the market.
- True
- False