Commercial Applications
Consumer's continuous preference of a particular brand due to faith in its superiority is termed as …………… .
- Brand Equity
- Brand promotion
- Brand loyalty
- Branding
Advertising
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Answer
Brand loyalty
Reason — Brand loyalty means that some consumers continue to prefer a particular brand due to faith in its superiority. It results in repeat sales over the long run.
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…………… ensures uniform standards of quality and design of products to consumers.
- Selling
- Branding
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- Product
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