Commercial Applications
Consumer's continuous preference of a particular brand due to faith in its superiority is termed as …………… .
- Brand Equity
- Brand promotion
- Brand loyalty
- Branding
Advertising
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Answer
Brand loyalty
Reason — Brand loyalty means that some consumers continue to prefer a particular brand due to faith in its superiority. It results in repeat sales over the long run.
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Related Questions
…………… ensures uniform standards of quality and design of products to consumers.
- Selling
- Branding
- Advertising
- Publicity
Sales promotion, advertising, personal selling and publicity are used for …………… .
- Place
- Product
- Promotion
- Price
In advertising, the …………… has control over the contents and the timing of the message.
- Media
- Customer
- Competitor
- Sponsor
Which one is the feature of the advertising?
- Direct communication
- Face to face communication
- Mass communication
- Verbal communication