Commercial Applications
How do customers know about the new product in the market?
- Branding
- Pricing
- Promotion
- Labelling
Marketing Mix
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Answer
Promotion
Reason — Promotion is the process of communication with potential buyers involving information, persuasion and influence. It includes all activities aimed at informing customers about a product's availability and persuading them to buy it. Therefore, customers come to know about new products in the market through promotion.
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