Data plays a vital role in designing an AI-based recommendation system. Platforms such as Netflix, Amazon, Spotify, etc., use it to recommend …………… to users.

1. Personalised content
2. Tools for NLP
3. Review literature
4. Tools for fraud detection

Personalised content

Reason — AI-based recommendation systems use user data, preferences, and behaviour patterns to suggest personalised content. Platforms such as Netflix, Amazon, and Spotify analyse past interactions to provide customised recommendations to users.