Commercial Applications
Direct mail is an example of mass communication and has a broad reach across diverse audiences.
- True
- False
Advertising
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Answer
False
Reason — Direct mail is the most selective medium of advertising as the message is sent to selected persons directly. It has limited coverage and personal appeal, so it is not an example of mass communication.
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Related Questions
Which advertising medium is most likely depicted in the image below, considering its high cost and short life?
- Radio
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Which one of the following is not a sales promotion tool:
- Advertisement
- Discount
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- Brand
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- Customer
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Which of the following is not an advantage of branding?
- It helps consumer to identify and recognise the product.
- It differentiates the product from the rival products.
- It ensures standards of quality and design to consumers.
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