Discuss Catalogue marketing and telemarketing as important methods of non-conventional marketing.

1. Catalogue Marketing:

• In catalogue marketing, samples of products and a catalogue are kept in a showroom.
• The catalogue contains details of goods and their prices.
• Customers select goods by reading the catalogue and examining the samples.
• Orders are placed in the showroom and sent to the warehouse for supply, with goods delivered to the customer in the showroom.
• A copy of the catalogue may be mailed to regular customers so they can prepare orders at home and pick up goods from the showroom.
• In a catalogue market, a wide range of high mark-up, fast-moving and branded goods such as jewellery, watches, cameras, luggage, home appliances, toys, power tools and sports items are sold at discounted prices.
• Catalogue showrooms cut costs and margins to attract a higher volume of sales.

2. Telemarketing:

• In telemarketing, products are advertised and demonstrated on television and in newspapers.
• Toll-free telephone numbers are mentioned in the advertisement.
• Customers place orders on the toll-free number and orders are executed through courier services.
• Television has become a popular medium for direct marketing due to the growing satellite network and cable channels.
• Telephone shopping is very convenient and cost-effective.
• It is available round the clock and payment can easily be made through credit card.