Discuss employee relation and government relations on the basis of scope of public relations.

Employee Relations — Employee relations is an important scope of public relations dealing with maintaining good relations between management and employees.

1. Communication Gap — The expansion in the industrial workforce has created serious problems in communication and relations with employees. Poor communication creates misunderstanding.

2. Sound Personnel Policies — The foundation of good employee relations is sound personnel policies and their impartial implementation. Employees judge a company by its personnel policies and the practices of management in carrying out these policies.

3. Two-way Communication — Two-way channels of communication between management and workers are required. Management should do more listening and less talking.

4. Express Opinions — Employees want to express their opinions about matters affecting their interests. Failure to inform employees about corporate policy and developments leads to misunderstanding and criticism.

Government Relations — Government relations involve building close relationships between corporations and the government.

1. Synthesis of Interests — The interests of business and government are becoming synthesised to the common advantage of both.

2. Effective Partnership — There is an increasing recognition on the part of business executives of the importance of developing an effective partnership with government.

3. Active Participation — Business is taking an increasingly active part in government affairs.

4. Mutual Consultation — Government is also increasingly consulting businessmen in formulating policies and programmes for economic and social development of people.