Commercial Applications
Answer
| S.No. | Basis | Advertising | Sales Promotion |
|---|---|---|---|
| 1. | Meaning | Any paid form of non-personal presentation and promotion of a product, service, or idea by an identified sponsor. | Marketing activities which stimulate consumer buying and dealer effectiveness. |
| 2. | Time Horizon | Long-term perspective. | Short-term perspective. |
| 3. | Aim | To build the image of the producer and his product. | To increase immediate sales or dispose of old stock. |
| 4. | Media | Newspapers, magazines, TV, radio, posters, films, etc. | Free samples, coupons, contests, premium offers, displays, etc. |
| 5. | Nature | Regular and recurring. | Limited period, non-recurring. |
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