Commercial Applications
Distinguish between persuasive and informative advertising.
Advertising
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Answer
| S.No. | Basis | Persuasive Advertising | Informative Advertising |
|---|---|---|---|
| 1. | Meaning | This type of advertising is designed to persuade consumers to buy a product or service. | This type of advertising contains information about a product, service, or institution. |
| 2. | Purpose | To influence the buying behaviour of consumers. | To make consumers aware of the existence, features, and uses of goods and services. |
| 3. | Approach | Emotional and persuasive in nature. | Factual and educational in nature. |
| 4. | Example | Advertisements promoting the superiority of a brand. | Advertisements suggesting how to save petrol or avoid accidents. |
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