Commercial Applications
Which element of the marketing mix is most directly affected by the change illustrated in the image below?
- Product
- Promotion
- Place
- Price
Marketing Mix
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Answer
Price
Reason — The image shows a "50% off" discount tag. Discounts are a component of the price mix, as price mix involves decisions regarding the basic price of the product, discounts, allowances, credit and terms of payment. Hence, the change shown most directly affects the price element of the marketing mix.
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