Commercial Applications
"To enhance the goodwill of the firm by promising better quality at fair prices" …………… .
- Is the objective of advertising
- Is the importance of advertising
- Is the disadvantage of advertising
- It is the effect of advertising
Advertising
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Answer
Is the objective of advertising
Reason — Building goodwill is one of the key objectives of advertising. Regular advertisements help create a good impression in the minds of customers about the enterprise.
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Which of these best describes the objective of sales promotion?
- To generate a short-term sales increase
- To allow consumers permanent discounted pricing
- To reduce the amount of inventory on hand
- To encourage consumers to choose one retailer as a preferred distributor
Money spent on advertisement is sheer wastage because:
- It does not add to the utility of products and services.
- Most of the advertisements are either ignored or escape the attention of consumers.
- Either (1) or (2)
- Both (1) and (2)
Advertising is …………… than personal selling.
- Less flexible
- More flexible
- Very rigid
- All of these
Which of the following is/are the criticism(s) of advertising?
- Unproductive
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- All of these