Commercial Applications
Enumerate any four methods of sales promotion.
Advertising
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Answer
The four main methods of sales promotion are:
Free Samples — Business firms distribute free samples of their products to selected consumers to make the products popular. This method is generally used for products of daily use like soaps, detergents, toothpaste, cosmetics, tea, etc.
Coupons — A coupon is a certificate that entitles its holder to a specified saving on the purchase of a specified product. Coupons are distributed through mail, newspapers, magazines, or retailers.
Premium or Bonus Offer — This implies an offer of a certain quantity of the product, free of cost, on the purchase of a specified quantity of the product. For example, one spoon free inside a 2 kg packet of Surf washing powder.
Price-off Offers — This means offering the product at below the normal price. For example, business firms may give 20% off on refrigerators, coolers, and fans during the off-season.
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(2) Reminder advertisement
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