Explain briefly employee relations as a scope of public relations.

Employee Relations — Employee relations is an important scope of public relations dealing with maintaining good relations between management and employees of the organisation.

1. Communication Gap — The expansion in the industrial workforce has created serious problems in communication and relations with employees. Poor communication creates misunderstanding.

2. Sound Personnel Policies — The foundation of good employee relations is sound personnel policies and their impartial implementation. Employees judge a company by its personnel policies and the practices of management.

3. Two-way Communication — Two-way channels of communication between management and workers are required. Management should do more listening and less talking, allowing employees to express their views on matters affecting their interests.

4. Informing Employees — Failure to inform employees about corporate policy and developments affecting their interests leads to misunderstanding and criticism.