Commercial Applications

Explain (i) Campus recruitment (ii) Placement agencies as external sources of recruitment.

Recruitment

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Answer

(i) Campus Recruitment:

Campus recruitment is an external source of recruitment in which companies maintain a close liaison with management and technical institutes and universities. Representatives of companies hold tests, group discussions, and interviews in the educational institutions and select qualified students. Selected students are offered jobs on completion of their studies.

For example, students passing out from Indian Institutes of Technology (IITs) and Indian Institutes of Management (IIMs) are selected every year for jobs in industry. This source is suitable for recruiting engineers, computer experts, and managers. It is convenient because a large number of qualified candidates are available at one place, saving time and effort.

(ii) Placement Agencies:

Placement agencies are private employment agencies that can be engaged for recruiting staff. These agencies advertise the vacancies, receive applications, conduct preliminary interviews, and short-list candidates on behalf of employers.

The employer pays a fee to these agencies for their services, but the burden of advertising and initial screening is reduced for the company. These agencies have become a popular source for recruiting managerial and technical personnel.

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