Explain Product advertising and Informative advertising.

Product Advertising — The main objective of product advertising is to promote the sale or reputation of a particular product, brand or service. It is sponsored by manufacturers, traders and other organisations to promote the uses, features, benefits and image of their products and services.

Product advertising is further sub-divided into:

1. Direct Action Advertising — It aims at seeking a quick response or action. For example, a departmental store may give an advertisement in a local newspaper stressing this month's special arrivals.
2. Indirect Action Advertising — It is designed to create a favourable attitude towards the advertised product over a long period of time.

Informative Advertising — This type of advertising contains information about a product, service or institution. It makes consumers aware of the existence, features and uses of goods and services. Informative advertising is mostly used when consumers need to know what the product is, and how it can benefit them.

For example, advertisements suggesting how to save petrol or avoid accidents are informative advertising. Similarly, advertisements that explain the features and uses of new mobile phones or electronic gadgets to consumers are examples of informative advertising.