Explain any two types of consumer products with examples.

Two types of consumer products are:

1. Convenience Products — These are products that consumers buy frequently, with minimum effort and comparison. They are typically low-priced, widely available, and require quick purchase decisions. Consumers do not spend much time evaluating them. Examples include groceries, soaps, toothpaste, newspapers, milk, bread and biscuits. These are sold through long distribution channels involving wholesalers and retailers.

2. Shopping Products — These are products that consumers compare carefully on the basis of price, quality, style and suitability before purchase. They are usually higher-priced, durable, and bought less frequently. Consumers visit multiple stores and compare alternatives. Examples include clothing, furniture, footwear, home appliances and electronics. These are typically sold through retail stores where customers can examine and compare options.

(A third type — Speciality Products — includes unique high-end products like luxury cars, jewellery and designer brands for which consumers are willing to make a special effort to purchase.)