Commercial Applications
Which of the following is not an advantage of branding?
- It helps consumer to identify and recognise the product.
- It differentiates the product from the rival products.
- It ensures standards of quality and design to consumers.
- It is not the basis of advertising and other techniques of mass selling.
Answer
It is not the basis of advertising and other techniques of mass selling.
Reason — Branding is the basis of advertising and other techniques of mass selling. Gradually, the brand itself becomes its own advertisement (e.g., Dalda, Coca-Cola, Lux). Therefore, statement 4 is the opposite of an advantage of branding.
Related Questions
Direct mail is an example of mass communication and has a broad reach across diverse audiences.
- True
- False
All companies strive to build …………… strength.
- Brand
- Image
- Customer
- Employee
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
- Merchandise aids
- Free offer
- Distribution of free samples
- Clearance sale
Which of these best describes the objective of sales promotion?
- To generate a short-term sales increase
- To allow consumers permanent discounted pricing
- To reduce the amount of inventory on hand
- To encourage consumers to choose one retailer as a preferred distributor