Commercial Applications
Which of the following is not a feature of service?
- Life Cycle
- Perishability
- Inseparability of buyers and sellers
- Variability
Markets & Marketing
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Answer
Life Cycle
Reason — The features of services are intangibility, perishability, inseparability and variability. Life cycle is a feature of a product (introduction, growth, maturity and decline), not of a service.
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