Commercial Applications
Which of the following is/are the criticism(s) of advertising?
- Unproductive
- Demand shift
- Monopoly creation
- All of these
Advertising
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Answer
All of these
Reason — Advertising has been criticised as being unproductive (wastage of resources), causing demand shift (only shifting demand from one product to another rather than creating new demand), and creating monopoly (big firms eliminate small firms with massive advertising budgets).
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Related Questions
"To enhance the goodwill of the firm by promising better quality at fair prices" …………… .
- Is the objective of advertising
- Is the importance of advertising
- Is the disadvantage of advertising
- It is the effect of advertising
Advertising is …………… than personal selling.
- Less flexible
- More flexible
- Very rigid
- All of these
A company launches a new brand of detergent and decides to provide a free bucket with every purchase of the detergent. This strategy is best classified as:
- Advertising
- Publicity
- Sales Promotion
- Branding
Which type of sales promotion is illustrated in the image below?
- Price-off Offer
- Premium Offer
- Prize Contest
- Exchange Offer